This weekend is the last shopping weekend before Christmas! Stop in for those last minute items and stocking stuffers! Don’t forget we have gift certificates!

Holiday Hours:
Christmas Eve : 10am – 3pm and Christmas Day : Closed
New Year’s Continue reading →

Winchester Native Dan Kozel is passionate about fly fishing and fly tying for a variety of species including trout, musky and smallmouth bass. This endeavor has taken him to places such as Montana, The Bahamas, and Christmas Island as well Continue reading →

Stop by this Saturday to hear all about this amazing adventure! Matt made a challenge for himself to catch a fish in all 50 states!

Stop in this week and pick up some new “treats!”

Spend $25 or more and pick out something from our bargain bin.* Spend $50 or more and get a mystery scratcher to get more savings!

* Clearance reels and rods Continue reading →

A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning Continue reading →

Roger brought us a new jig that is PERFECT for the River! Check it out!

Introducing the Berkley PowerBait® Flute Worm!

Designed by pro angler Mike Iaconelli, the Berkley® PowerBait® Flute Worm features a tapered flute tail that twitches and moves with the most subtle movements. Perfect for rigging on a Neko rig: the blunt Continue reading →

Shimano released a new digital chip reel this year at ICAST 2019 – the SLX DC. Built on the same compact, rigid and versatile platform as the popular SLX bait casting reel, with the addition of Shimano’s unique DC Braking Continue reading →

While we were down at ICAST 2019 we spoke with John Crews about his #1 selling D-Bomb. Jake’s carries the 4″ D Bomb in 6 colors and the 3.65” Baby D in 5 colors. John says this bait is great Continue reading →